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12-11-2020

When an intuition becomes a product

Design requires intuition, creativity and technical knowledge as well. Devising products, services and experiences depends on the imagination of a creative mind, but there are many other factors that also intervene when it comes to making the design a reality.

At Alegre Design, we have been turning designs into tangible realities for twenty years. Applying our Agile Design approach to sense what people need and apply our creative work and technical development methodologies to create products, experiences and services that embody our three principles: innovation, value and people.

Not only do we apply this philosophy to each and every one of the projects we collaborate on, but we help others to develop their talents and achieve the same. To turn intuitions into reality.

Along these lines, our CEO Marcelo Alegre firmly believes in talent, in turning bright ideas with a future into viable projects and products. This calling to serve as a guide is tied to his role as an advisor to the ICEX Next program and to his teaching career, which includes institutions such as the ELISAVA Higher School of Design in Barcelona and the Mirail University in Toulouse (France).

In addition, Marcelo Alegre has been a professor at the CEU – Cardenal Herrera University in the Valencian Community uninterruptedly since 2008. Currently, he teaches the subject of Industrial Product Technology as part of the Master’s Degree in Product Design.

A subject that is specifically based on the designer’s experience and career: turning ideas, intuitions and projects into real, tangible products that are suitable for production.

Thus, he transmits his extensive technical background in the area of trends, materials, production processes and durable solutions to his students so that they can tackle the entire process from start to finish. From the sketch to the final product

What phases must be followed to achieve this?

Discovery + Delivery

1 | Detect the need

All products are born out of a need. A need that is detected in the user and the company seeks to meet with its products or services. 

2 | Add value to the product

Define what we want to design, what qualities our design will have and what innovation it will offer.

3 | Cooperation between the creative mind and the company

Every product is the result of the collaboration between the two parties. On the one hand, the creative mind or the designer and, on the other, the company that is going to manufacture it.

4 | Shape the product

When the premises are clear, the concept begins to be shaped. To outline, define and design from creativity. And to materialize the ideas on paper.

5 | Refine the product

Going off a concept with its aesthetics and characteristics, the next step is to check whether all the additional requirements have been met and to specify the cost of each piece to see if it’s in line with the market and meets the customer’s expectations.

From here, the bulk of the process is transferred to the company, as it’s time to manufacture the first pre-series and, ultimately, the launch, which is what makes the product available to the user.