The new era of design

Four design scenarios that are changing our relationship with ourselves, home and society.

1. Urban mobility is increasingly sustainable


The future mobility will be designed around the challenging global realities we’re facing – climate change, public health crises and over-densification. Electric-assisted vehicles will transform city connections and last-mile delivery systems, combat pollution and congestion, and start to address the porosity between vehicles, people and buildings. The mission will be to create future mobility solutions that blend more seamlessly into the urban landscape without damaging the natural environment. Travel in tomorrow’s cities will be grounded in environmental necessity.

2. Home Sanctuary focuses on the home as a hub


We are seeing a rise in collective trauma that is making the home sanctuary more important than ever. Whether people are protesting in the streets or behind their computer screens, the home-hub economy will continue to thrive and so will products that make us feel protected and secure. The new ‘domestic cosy’ aesthetic, which prioritises a warm, lived-in look over curated perfection, will prevail as consumers look to transform their living spaces into homebody hubs. Design will focus on the home as a hub for work, rest and play.

3. Holistic solutions improve mental and physical wellbeing


Due to increasing levels of stress the proper relationship between mind/body is getting clearer. A variety of medical products are being developed in response of home wellness needs – from sleep disorder therapy products through domestic respiration devices and portable IV pumps. The design centers the home use of the product, focusing on usability and simplicity for the non-professional user. Brands that support consumers on improving their physical and mental wellbeing will increasingly resonate. We think businesses should think about how to cater to health-conscious consumers looking for holistic solutions, addressing diet, beauty, fitness and home hygiene.

4. The Boosted Reality blurs the lines between real and fictional


People are living in an age where the lines between reality and fiction are blurring for the benefit of improving life. Retail Environments will increasingly demand hybrids of online and offline as stores emerge into lifestyle experiences. New technologies such as AR/VR and IoT enabled sensors will collect insights and make suggestions for improved usage habits and results. The digital threshold will be ever thinner and will give life to increasingly engaging and visionary experiences in the area of shopping and multimedia.