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05-11-2020

The keys to a global product

Any product that aspires to be global must be based on three principles: it must generate innovation through processes, add value to the company (not only economically, but also through tangible results), and generate well-being in people’s daily lives.

These are the premises of a product that looks to consolidate itself on an international scale. But in order to get here, there is extensive analysis work that needs to be done, in addition to the development, design and manufacture process.

This entire process is what we call Agile Design and it’s the work methodology that we apply in all our products. A methodology that requires taking things step by step, going from one phase to another so that the final product complies exactly with the initial objectives.

What process must we follow to achieve a truly global product?

  • Think of the strategy
  • Define which markets we want the product to target
  • Analyze the market and target audience
  • Study the local competition to be aligned with the value and price proposition
  • Analyze the regulations and restrictions of the market we want to reach
  • Adapt the product to the specific regulations and certifications of each country.

At Alegre Design, we are specialists in designing and developing products aligned to the productive capacity and philosophy of the company, adapting it like a glove to production cycles and helping to add value to the target market.

At the same time, through this long-term collaborative work, it’s possible to implement improvements in the production processes of each company, from the point of view of innovation, materials, efficiency and sustainability.

Of course, each product is developed, designed and conceived with people’s well-being in mind, resulting in a safe product that adapts to people’s different morphologies.

Once the first concept of the product is clear, it’s time to define its image and values and to define the launch phase. This phase involves prospecting the market during the creation process to correct deviations derived from previous studies.

At the same time, it’s important that the company protect the innovation resulting from the collaborative product development process, protecting contributions to the market with patents and registrations, which ensure the exclusivity of any design that generates this innovation.