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03-05-2011

RED DOT DESIGN AWARDS GALA

On the 2nd of July, Alegreindustrial Studio attended the Red Dot Gala to collect its Red Dot 2012 Product Design Award for its TNK A500 office chair.
The gala took place in the Aalto-Theater Essen (Germany) and the Red Dot Best of the Best prizes were awarded to companies like (Apple, Volvo, Grohe, Porche, etc..) and to the design team behind the new Porsche 911.
After the gala, the attendees visited the Red Dot Design Museum, a former coal mine boiler house converted by Lord Norman Foster, where the Winners’ Dinner and after-party were held.
The Red Dot Design Award is one of the world’s most distinguished industrial design competitions. This year, Alegreindustrial Studio’s design was competing with 4,515 other entries from 1,800 manufacturers in 58 different countries. The judging panel, made up of 30 experts, praised the chair’s conceptual language and use of innovative materials.