A product has to be released in the precise moment taking into account the needs of the market in that moment.
At Alegre Design, in addition to designing products, we carefully study the distribution markets where they will be launched. This has favored our designs to become immediate best sellers in many occasions. Actiu, office furniture manufacturer, is one of our best examples. We have been working with them for more than 10 years developing a strategic collaboration in product design and business development.
In the beginning, they were looking for designers with industrial expertise to provide them with a low-cost, low-impact manufacture. We have collaborated in the development of more than 15 products and are still looking into trends and market niches to develop one-of-a-kind products to, consequently, become best sellers.
The TNK chair, one of the first office chairs we developed for them, is still one of the company’s best sellers. We also collaborated in developing STAY, the chameleon-like office chair that every user can adapt to their needs. Without a shadow of a doubt, one of the Top 10 sales products in 2014. And, of course, TNK 500, awarded a RED DOT design award in 2012 and one of the products the company has made the most units of and the most demanded chairs in international projects.