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28-09-2020

Alegre Design benchmark in Valencian design

The Valencian Institute of Modern Art (IVAM) has organised a retrospective exhibition on the last decade of Valencian design and has selected nine of our designs as examples of the innovation and value provided to the national and international market.

Diseño valenciano (2009-2019). Productos para un mundo global, curated by Xavier Giner, can be visited at the IVAM´s headquarters in Alcoi (Alicante) from 18th September to 31st January 2021. More Info Here

As a representation of the work we do at Alegre Design, products focussed on innovation, value and people based on our Agile Design methodologies; nine of our projects will be exhibited. Everyday products such as the Llatina bicycle rack by the Japanese company, Katzden; the EVO collection of public hygiene products designed for Nofer and the writing pad systems of the FDG Pad Chair will be on display.

In furniture, the versatile KLC EDU chair by OMP Group, the IKON sofa by B&V and four of our designs manufactured for the office furniture firm, ACTIU, have been selected. In particular, the Talent table, the TNK Flex and Trim office chairs as well as the renowned Noom armchair will be on display, all of which have won the most prestigious awards in the world of design.

This project seeks to continue the discourse of the exhibition ´Suma y sigue del diseño en la Comunitat Valenciana´, which was held in 2009 at the Valencian Museum of Illustration and Modernity (MuVIM) in the city of Valencia.

This new exhibition offers a journey through the history of products manufactured in Valencia and sold globally from 2009 to 2019, with a selection of some 170 pieces that will demonstrate the complexity, experimental and innovative value of an industry that, a year ago, led Valencia to being named World Design Capital 2022.

We are honored to have been selected to take part in this important unifying project, which highlights the great role that product design plays in improving people’s lives. Furthermore, it is recognition of our contribution to promoting Valencian design and positioning our creations on the global market.