HOW TO HELP A TRADITIONAL JAPANESE COMPANY BECOME A DESIGN REFERENCE
When innovation and creativity merge, they provide a traditional company with constant evolution.
A 200 years story is a long story. A long way you can only keep walking through innovation. Katzden is a Japanese company specializing in metal processing who needed to adapt their products to the current reality with products that could be launched and maintained in the market for the next 50 years.
We started our journey together by designing bike stands. We developed two models: CESTA and SIT BIKE, which are currently being installed all over Tokio city center. Later on, we renewed their children ladders line, KIDSLOFTY, that many kids in Japan have to access the lofts where they sleep. Three fun, functional and straitghtforward models to comply with all the safety regulations. Thanks to these designs, Katzden has started growing stronger in the Japanese market and being a new reference in well designed, functional metal manufactures.